PanPan Sailing School website launches with a splash

The new PanPan Sailing School website went live at the beginning of April and what a difference it has made to the company. Before, with their dated, hard to navigate, non-responsive website they were getting as few as 10 people a month viewing. In the first month after going live traffic increased to 178 unique visitors. Owner Nick Pannell has seen an immediate increase in course bookings.

PanPan Sailing School website launches with a splash

The website has a call to action on the home page, making people click to view more details. This immediately makes visitors engage with the site which means it's more likely they will look at other pages. The home page also has a slideshow of photographs in the background which will also help catch the visitor's eye. The website is now fully responsive meaning it looks as good on tablets and mobile phones as well as desktop and laptop computers. This is especially important as many of PanPan's potential customers are likely to be using their mobiles to search for courses.

PanPan Sailing School website launches with a splash

The website contains details of PanPan's extensive range of courses, from First Aid all the way to the comprehensive RYA Yachtsmaster Ocean course. To save space, the courses are contained in an accordion panel which means viewers don't have to scroll too much and wade through information that they are not interested in to see details of the course they are interested in. There is a page about the sailing school itself, frequently asked questions and a contact page which includes a map of the school's location. The website is compact but contains a lot of useful information.

PanPan Sailing School website launches with a splash

Visit the PanPan Sailing School website: www.panpansailingschool.co.uk

If I can help you increase your customer base with a new website, give me a call on 07718 276318 or email francis@blackcrowcreative.co.uk.

(via Allsorts Design)


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Contact: t: 07718 276318 // e: francis@blackcrowcreative.co.uk